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The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or LessAuthor: Mark Joyner
Publisher: Wiley
Category: Book

List Price: $21.95  (약21291.50원)
Buy New: $14.93  (약14482.10원)
as of 9/3/2010 19:33 PDT details
You Save: $7.02  (약6809.40원) (32%)



Seller: Amazon.com
Rating: 4.5 out of 5 stars 97 reviews
Sales Rank: 227529

Media: Hardcover
Pages: 240
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 8.5 x 5.8 x 1

ISBN: 0471738948
Dewey Decimal Number: 658.85
EAN: 9780471738947
ASIN: 0471738948

Publication Date: September 5, 2005
Shipping: Eligible for FREE Super Saver Shipping
Availability: Usually ships in 24 hours

Also Available In:

  • Kindle Edition - The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
  • Digital - The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
  • Audio CD - The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less

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Editorial Reviews:

Product Description
Your customers are going to give you three seconds to make the sale.

Do you know what to say in those three seconds?

The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than "old" marketing. This new way is The Irresistible Offer.

"The Irresistible Offer is the missing link in many marketing books."
—Joe Sugarman, Chairman, BluBlocker Corporation

"The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process."
—John Du Cane, CEO, Dragon Door Publications, Inc.

"As the world's fastest reader (Guinness Book certified) I've read just about every business and marketing book in existence. The Irresistible Offer by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point."
—Howard Berg, "The World's Fastest Reader"

"I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years."
—Dr. Joe Vitale, author of The Attractor Factor

"If I had to choose one modern marketing genius to learn from, it would be Mark Joyner. The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business."
—Randy Gilbert, a.k.a. "Dr. Proactive" host of The Inside Success Show


Customer Reviews:
Showing reviews 1-5 of 97
1 2 3 4 5 6 ...20Next »



2 out of 5 stars no bullets in my gun   July 20, 2010
B. Tuinstra
0 out of 1 found this review helpful

This book didn't even begin to help me. I was really bored, too. no fundamental principles to glean, and no techniques to learn. I think I got to chapter four, maybe.


2 out of 5 stars Regular for beginners   March 31, 2010
O. J. Burd (Sao Paulo, SP Brazil)
1 out of 4 found this review helpful

Stop here!

I'm disappointed with this book.

It simply has no novelty.

May be useful for those who never made any kind of structured product launch.

But, I am shure that Amazon has better books on this subject.

I worked with this subject for more than 10 years and say that it is not a good one.



1 out of 5 stars Don't purchase this book-it's basically empty   March 15, 2010
Foothold (Texas)
3 out of 5 found this review helpful

You get the 'salesy' feel the second you start to read. The irresistable offer isn't. When chapter 4 titled: "What is the irresistable offer?" feels like you're on the teacup ride at disney because it kind of makes you queasy while it runs you in circles but doesnt take you anywhere...you can pretty well put it aside at that moment. That's how the whole book is written, and it is painful to read. And not just a little offensive that our time in today's fast paced business atmosphere is wasted reading a book filled wtih teasers that lead to very little content, and virtually nothing that is new.

All businesses need to be honest, be transparent, gain the trust of their clients and do what they promise. If you do; your elevator pitch is still the hook to get someone to decide if you're worth listening to. After that you have to back it up with excellence.

After a while it's clear that many of the books by Vitale, Joyner, Grogin and others are more carb than protein. Where are the stats that show how many lives have substantially changed outside of lightening up their wallets?



1 out of 5 stars Weak at best   January 16, 2010
Marcus Chacos
5 out of 8 found this review helpful

I was soooo disappointed with this book. All the hype, the excellent reviews... oh, but what a let down.

You will not be able to "sell your products or service in 3 seconds or less" as a result of this material... you will have a glorified USP, a method of marketing your product or service (mind you, it will not be any more powerful than techniques any other book can suggest, such as creating referals) and you will not feel you have value for money.

It is basic, it is weak and covers no new ground at all. I can only assume the score of high reviews stem from his own clients building the book up.

Very disappointing.



5 out of 5 stars Chapter 6 alone can change your business...   January 11, 2010
Rob Northrup (Norcross, GA USA)
1 out of 1 found this review helpful

This book is a fast read and much of it may seem obvious. The best ideas often are obvious but that doesn't mean that we are applying them properly or that we are thinking about them in the right way... here's a simple example...

In Chapter 6, Mark Joyner lays out the three critical elements of an Irresistible Offer:

1) a High ROI Offer
2) a Touchstone (clarified offer)
3) Believability

He then walks through these steps with examples from real life like Domino's Pizza, and shows us how to use them in our own businesses and proposals.

Take Mark's simple timeless instructions and apply them to every offer that you are extending to your markets and customers, and I predict it will have tremendous effect on your results.


Showing reviews 1-5 of 97
1 2 3 4 5 6 ...20Next »


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