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The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less |  | Author: Mark Joyner
Publisher: Wiley
Category: Book
List Price: $21.95 (약21291.50원)
Buy New: $14.93 (약14482.10원)
as of 3/13/2010 18:29 PST details
You Save: $7.02 (약6809.40원) (32%)
Seller: Amazon.com
Rating:  95 reviews
Sales Rank: 32893
Media: Hardcover
Pages: 240
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 8.5 x 5.8 x 1
ISBN: 0471738948
Dewey Decimal Number: 658.85
EAN: 9780471738947
ASIN: 0471738948
Publication Date: September 5, 2005
Shipping: Eligible for FREE Super Saver Shipping
Availability: Usually ships in 24 hours
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| Features:
| • | ISBN13: 9780471738947 | | • | Condition: NEW | | • | Notes: Brand New from Publisher. No Remainder Mark. |
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Product Description
Your customers are going to give you three seconds to make the sale. Do you know what to say in those three seconds? The marketing methods of the past are losing effectiveness as consumers are getting smarter and smarter and have less and less time. What is needed is a new way of doing business-a method that is simultaneously socially responsible and far more effective than "old" marketing. This new way is The Irresistible Offer. "The Irresistible Offer is the missing link in many marketing books."
—Joe Sugarman, Chairman, BluBlocker Corporation "The Irresistible Offer reveals secret after proven secret guaranteed to pump fresh power into your sales process."
—John Du Cane, CEO, Dragon Door Publications, Inc. "As the world's fastest reader (Guinness Book certified) I've read just about every business and marketing book in existence. The Irresistible Offer by Mark Joyner is, by far, the easiest and most powerful. If you want to make a profitable business (any business small or large), The Irresistible Offer should be your starting point."
—Howard Berg, "The World's Fastest Reader" "I've read every book on marketing printed in the last 150 years. This is the first breakthrough in over fifty years."
—Dr. Joe Vitale, author of The Attractor Factor "If I had to choose one modern marketing genius to learn from, it would be Mark Joyner. The Irresistible Offer belongs in the hands of everyone wanting to wildly succeed in business."
—Randy Gilbert, a.k.a. "Dr. Proactive" host of The Inside Success Show
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| Customer Reviews:
Showing reviews 1-5 of 95
 Weak at best January 16, 2010
Marcus Chacos
1 out of 2 found this review helpful
I was soooo disappointed with this book. All the hype, the excellent reviews... oh, but what a let down.
You will not be able to "sell your products or service in 3 seconds or less" as a result of this material... you will have a glorified USP, a method of marketing your product or service (mind you, it will not be any more powerful than techniques any other book can suggest, such as creating referals) and you will not feel you have value for money.
It is basic, it is weak and covers no new ground at all. I can only assume the score of high reviews stem from his own clients building the book up.
Very disappointing.
 Chapter 6 alone can change your business... January 11, 2010
Rob Northrup (Norcross, GA USA)
1 out of 1 found this review helpful
This book is a fast read and much of it may seem obvious. The best ideas often are obvious but that doesn't mean that we are applying them properly or that we are thinking about them in the right way... here's a simple example...
In Chapter 6, Mark Joyner lays out the three critical elements of an Irresistible Offer:
1) a High ROI Offer
2) a Touchstone (clarified offer)
3) Believability
He then walks through these steps with examples from real life like Domino's Pizza, and shows us how to use them in our own businesses and proposals.
Take Mark's simple timeless instructions and apply them to every offer that you are extending to your markets and customers, and I predict it will have tremendous effect on your results.
 Ugh...total rehash of old material January 2, 2010
R. Walling (Los Angeles, CA)
0 out of 2 found this review helpful
I cringed as I read the book. Joyner is trying to re-package 15-year old material on writing sales letters as something new. If you've never read a book on writing sales letters there's something here for you. If you have, there's nothing but a lot of hype.
Same info, different package April 17, 2009
Robert Britt (Pennsylvania)
1 out of 3 found this review helpful
If you've been around online marketing, you've probably read all this stuff before. For the newbie, it has a lot of information, but you can probably find it elsewhere for free, if you have a few hours to search around the net. If you have a mailing list, this tells you things you can do with it, but you probably know them already. If you don't have a list or contacts (joint venture partners) with a list, it can be frustrating to hear what you can do with one. my two cents.. I would save your money by skipping this one.
 Without a compelling Offer the rest of your marketing will miss April 8, 2009
The Marketing Guy Who Drives Sales (Charlottesville, VA United States)
1 out of 1 found this review helpful
In this book, Joyner does a great job of getting the reader to focus on the offer of whatever product or service they are trying to market and sell. Call it your Value Proposition, Dominant Selling Idea or whatever else you'd like, if you cannot communicate it in about three seconds via your actual offer then you missed your golden window of opportunity to influence a person to buy.
If your offer is not irresistible then most people are going to tune out. By irresistible we are not talking about tricking anyone into making a purchase, we're talking about making a solemn promise that is compelling, believable and offers value to the other person such that it also puts them at ease and makes them feel safe about making the decision.
If you want to persuade people to buy from you then read this book to help guide you as you create your offer. It is easy, enjoyable reading and is well worth the investment.
~ Review by the author of the e-book, "How to Build and Manage Your Brand (in sickness and in health)."
Showing reviews 1-5 of 95
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